Twitter, Meta, and TikTok are the three largest social media giants in the world.
They are also the three most reputable brands in the U.S., according to recently released data Axios Harris Poll 2023 100 prestige ranks.
Millions of monthly active users across the country can’t leave social media companies off the list, Axios and Harris Poll by asking more than 16,000 Americans to rate the 100 companies they consider “most compelling” in nine reputation categories The list was compiled by scoring.
Both Meta and Twitter scored poorly in the “Culture” and “Ethics” categories. Every business has recently faced a public backlash after laying off thousands of employees via email — just one in a series of escalating farce on Twitter, Fidelity Estimation It is now worth a third of the $44 billion Elon Musk paid for it in October 2022.
TikTok has underperformed on “citizenship” and “character” as U.S. lawmakers grow increasingly concerned about the potential influence of the Chinese federal government on the platform.
They’re not the only brands with low approval ratings right now. Here are the seven most reputable brands in America, according to the poll:
- trump organization
- Soar
- fox corp.
- Yuan
- spirit airlines
- Tik Tok
Americans rated the Trump Organization the worst public image company in the country. It is the only company on the list with an overall score of “very poor,” the lowest tier.
The Trump Organization scored particularly low in the “character,” “trust” and “ethics” categories. The rankings come days after former President Donald Trump, who ran the Trump Organization for decades, was indicted on 34 felony counts of falsifying business records ahead of the 2016 presidential election.
Following its collapse in November 2022, now-defunct cryptocurrency exchange FTX has the second-highest reputation among Americans. The affair deepened after CNBC reported that former FTX CEO Sam Bankman-Fried traded funds from borrower accounts without permission, resulting in a $1 billion loss. – Dollar class action.
Fox hits the list before it fixes its problems Dominion Voting Systems Defamation Litigation It sold last month for $785 million. The media company is being sued for making false claims about voting machine manipulation in the 2020 election.
BP and Bitcoin just missed out on the top seven, but still received a “Poor” rating.bp gulf of mexico oil spill It won the title of “America’s Worst Company” in 2011. Twelve years later, the British oil and gas giant appears to have a long way to go in building public trust, in both the ‘citizenship’ and ‘ethics’ categories.
Other notable names on the list include fashion houses Balenciaga and Shein, which came in at No. 10 and No. 16, respectively.
Months later, some Twitter users are still calling for a boycott of Balenciaga Ads for November 2022 Children are depicted holding teddy bears in suspenders.later spanish luxury fashion house Apologize In an Instagram statement, it apologized for “disturbing documents in our campaign.”
This year marks the first time that Balenciaga and FTX are among the 100 most prominent companies in the country.
Trump Organization, TikTok and Spirit Airlines from Last year’s ranking. Meta and Twitter improved slightly in reputation, each rising one place, while Fox Corporation dropped from fifth to last.
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