Packages move along a conveyor belt at an Amazon fulfillment center in Robbinsville, N.J., Monday, Nov. 28, 2022, on Cyber Monday.
Stephanie Keith | Bloomberg | Getty Images
amazon is turning to artificial intelligence to help users find the right product.
The e-retailer recently began testing a feature in its shopping app that uses artificial intelligence to summarize customer reviews left on certain products. It provides a brief overview of what shoppers like and dislike about the product, with a disclaimer saying the summary was “generated by artificial intelligence based on the text of customer reviews.”
Children’s Moving List “Magic Remix” cauldron toy Says buyers gave positive feedback on its “fun factor, looks, value, performance, quality, charging and leaks.”
“However, most customers expressed negative opinions on these aspects,” the conclusion said. “For example, some customers paid over $100 for toys that weren’t worth it, while others experienced product quality and charging issues.”
Amazon is testing a feature that uses artificial intelligence to summarize product reviews.
features found for the first time Written by Mark Wieczorek, Technical Director at Amazon marketing agency Fortress Brand.
Amazon confirmed that it is testing the feature. The company didn’t share specific details about how it works, or which AI models it uses to summarize reviews and generate text.
“We are making significant investments in generative artificial intelligence across all of our businesses,” Amazon spokeswoman Lindsay Shanahan said in a statement.
Amazon has long relied on artificial intelligence and machine learning to deliver targeted ads and personalized recommendations to shoppers. But the recent frenzy around generative artificial intelligence and chatbots like OpenAI’s ChatGPT has prompted companies, including Amazon, to pay more attention to the technology. Amazon CEO Andy Jassy said in April that generative artificial intelligence and large language models will “transform and improve almost every customer experience.”
Using AI to summarize reviews could prove useful to shoppers. Amazon has millions of products in its online store, and a single item can have thousands of reviews.The company is trying to make it easier for shoppers to One-Click Rating System, which allows users to leave feedback without writing a full review. Recently, some shoppers have started using chatbots to write Amazon reviews for them.
Trust has long been an issue for Amazon. Fake reviews have flooded the site and other online marketplaces, and many companies have turned to a combination of human moderation and automated tools to weed them out.
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