U.S. President Joe Biden gives a thumbs up as he walks with First Lady Jill Biden to Marine One on the South Lawn of the White House on July 14, 2023 in Washington, DC.
Drew Angler | Getty Images
Following a strong second-quarter fundraising, President Joe Biden’s campaign has hired three allies to help lead his campaign into the next phase of the 2024 election.
Biden has added three longtime allies to the leadership of his 2024 re-election campaign as his organization seeks to ramp up its fundraising efforts. Biden and Vice President Kamala Harris raised more than $72 million in the second quarter across all reelection entities, including his campaign and joint fundraising committees. NBC News reported that the campaign committee alone Nearly $20 million was raised.
The president’s political team first revealed to CNBC that Rufus Gifford, who had been working in Biden’s State Department, would return to the campaign as 2024 finance chairman. Gifford is Biden’s deputy campaign manager for the 2020 campaign, focusing on financial and other responsibilities.
Former Rep. Cedric Richmond, D-Louisiana, will also serve as co-chair of Biden’s campaign. He served as co-chairman of the Biden campaign during the 2020 election and has since held positions in the administration and the Democratic National Committee. Richmond, who served as chairman of the Congressional Black Caucus, supported Biden early in his last White House run.
Democratic National Committee finance chairman Chris Korge will have the same title for one of Biden’s joint fundraising committees, the “Biden Victory Fund.”
“Bringing in these trusted and well-known leaders with a strong and proven track record in helping win presidential campaigns sends a clear signal to the American people: We will continue to build a strong campaign leadership team who know what it takes to succeed in 2024 won in November 2019, Biden campaign manager Julie Chavez Rodriguez told CNBC in a statement.
“With this talented team at the helm, I am confident our campaign will have the resources it needs to win again in 2024,” she added.
The Biden campaign previewed some of their successful voter advocacy and fundraising efforts that could help them throughout the year and in their general election battle with the eventual Republican presidential nominee. Former President Donald Trump raised more than $35 million in the second quarter, leading the national Republican primary by a wide margin.
The Biden campaign’s “Dark Brandon” merchandise has accounted for more than half of its online campaign store revenue since its launch, the Biden campaign said. The Biden campaign has been embracing the “Dark Brandon” meme after Republicans slammed “Let’s go, Brandon!” As a way of insulting the president. (The Republican meme started after the TV announcer misheard the vulgar ballad About Biden “Let’s go, Brandon!”)
The Biden team also said ads that ran during Florida Gov. Ron DeSantis’ botched Twitter Spaces campaign announcement in May were strong. DeSantis trails Trump by a wide margin in national Republican polls.
They also rolled out ads, email outreach, and text message engagements during Trump’s CNN town halls. possible. The Biden campaign added that they are pushing new and existing donors to participate in the 2024 re-election campaign in part because of what they call a “founding donor” program, which raised more than $1.8 million in the second quarter.