Beanie BubblesThe film charts the remarkable rise and fall of Beanie Babies as a cultural and economic phenomenon, and an opening shot captures that moment well: a real life eventIn , we see thousands of Beanie Babies thrown from a truck in a highway crash, their flight through the air captured in bright colors and graceful slow motion that you might think of… an OK Go music video.
That’s no coincidence, because the new Apple TV+ movie is co-directed by OK Go frontman Damian Kulash and screenwriter Kristin Gore (who happens to be Kulash’s wife) — and who knows, when they read about the 1999 accident, it’ll be “an incredible metaphor for everything we’re trying to convey,” Gore told us. result By scaling.
Kulash added: “We didn’t have to imagine anything. Like, okay, a truck explodes and Beanie Babies goes into the air. That’s half of our movie.”
Beanie Bubbles Elizabeth Banks, Sarah Snook and Geraldine Viswanathan star as the three women who were instrumental in making Beanie Babies a multi-billion dollar business, both for the Ty Company and its official founder, Ty Warner (played by Zach Galifianakis). ifianakis).It’s the latest entry in a new subgenre of American cinema, exploring the complexities of famous business deals (and who might get screwed by them), following this year’s blackberries and Air.
The trend feels “pretty weird” to Gore, she said, because “we’ve been working on this since 2015, so we didn’t expect it to come out at the same time as a bunch of other product movies. ’ You’ll see a lot of things coming out of entertainment around that. But it’s a weird subgenre that accidentally became a part of it because we had no intention of doing it.”
The real purpose, says Gore, is “to tell a story about women and the American Dream and our value system in a fun, colorful toy sandbox. I hope, you know, a lot of the passion that goes into making a movie isn’t always about the product and consumerism. I think there are a lot of really important, more human stories that deserve attention.”