The Dallas Cowboys earned a nail-biting victory against the New York Giants on “Thursday Night Football” to open NFL Week 4.
It marked their seventh consecutive win over the Giants, extending their dominance in the long-standing NFC East rivalry.
But the excitement didn’t stop there. The game also shattered NFL streaming records on Amazon Prime.
According to Nielsen, the TNF broadcast averaged 16.22 million viewers, making it Prime Video’s most-watched game ever and the most-streamed NFL regular-season game in history.
Viewership peaked at 18.10 million, setting another record for Prime Video.
🚀A historic evening for @NFLonPrime!
Last night’s @dallascowboys–@Giants game set the record for the most-watched TNF on @PrimeVideo matchup ever, and is the most-streamed @NFL
regular-season game in history! 🚀 🏈 pic.twitter.com/hxyOFymYoD— PrimeVideoSportsPR (@PrimeSportsPR) September 27, 2024
Comparing it to last year’s Week 4 matchup between the Detroit Lions and Green Bay Packers, the Cowboys-Giants showdown saw a 20 percent increase in viewership.
It’s worth noting, however, that the all-time streaming record still belongs to the Kansas City Chiefs vs. Miami Dolphins wild-card game from January, which drew almost 28 million viewers on Peacock.
Interestingly, the previous record for the most-streamed regular season game was also a Cowboys game, against the Seattle Seahawks on Nov. 30, 2023.
Prime Video Sports PR also revealed that through the first three weeks of the 2024 season, “TNF on Prime” is averaging 14.88 million viewers, a significant 25 percent jump from last year’s full-season average.
The numbers are part of a continuing trend in NFL viewership.
ESPN reported in January that the league averaged 17.9 million viewers per game in 2023, a 7 percent increase from the 2022 season.
The upward trajectory culminated in last season’s Super Bowl between the Kansas City Chiefs and San Francisco 49ers, which became not just the most-watched NFL game ever, but the most-watched television broadcast in history, boasting an average of 123.4 million viewers across all platforms.
As the NFL continues to captivate audiences and break records, it’s clear that America’s favorite sport shows no signs of slowing down.
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