Spirit Halloween Not Happy ‘SNL’ Mocked Its Business Model

Spirit Halloween isn’t laughing at the way it was portrayed on the season premiere of “Saturday Night Live.”

Instead, the seasonal retailer decided to get even in a hilariously petty manner.

During the episode, a filmed sketch ran that made fun of how the store, which sells costumes and Halloween decor, takes over empty buildings and businesses every fall.

“Since 1983, Spirit Halloween has been helping our struggling communities by setting up shop in every vacant building in the country for six weeks,” says Heidi Gardner, posing as a store employee. “And then bouncing.”

Michael Longfellow added other telling details.

“Thanks to us, what used to be a condemned AutoZone where a murder happened, is, once again, a thriving business. Where a murder happened,” he says.

But Chloe Fineman really sells it when she extols the “virtues” of the store’s business model.

“We’re here, providing vulnerable communities with the things they need most,” she says. “Wigs that give you a rash, single-use fog machines, and costumes of famous characters tweaked just enough to avoid a lawsuit.”

You can see the skit below.

Spirit Halloween got its revenge for the skit on Monday by riffing on a popular meme format and sharing a photo of a mock “SNL” costume, that was, in the words of the skit, “tweaked just enough to avoid a lawsuit.”

The so-called “Irrelevant 50-Year-Old TV Show” costume comes with “dated references,” “unknown cast members” and, of course, “shrinking ratings.”

“We are great at raising things back from the dead,” the post read.