Investment manager Juan Delgado-Moreira said there is growing interest in alternative assets from all corners of the investment world, including family offices, endowments, insurance companies, financial advisors and increasingly Many super rich people. “Ultra-high net worth individuals are attracted to private markets and have increased allocations to asset classes because they offer a range of products that outperform public markets, such as senior credit, junior credit, venture capital and private equity. Headquartered in the United States “This diversity of investments allows wealthy people to enhance their returns and grow their wealth,” Delgado-Morella, co-chief executive of Hamilton Lane, an alternative investment firm that manages the company, told CNBC Pro earlier this month. Assets overseen are approximately $920 billion. Last month, it closed Hamilton Lane secondary fund VI, committing $5.6 billion. Private market assets, or alternative investments, are those that do not fall into traditional categories such as stocks, bonds, commodities and cash. They can include real estate, private equity, venture capital, private debt, hedge funds, digital assets, and even collectibles such as art, jewelry, and watches. Delgado-Morella said the private equity market “is growing rapidly and is delivering strong returns based on its relative risks and strategies,” estimating the total market value at about $15 trillion. Prequin, which provides alternative asset market data, said it expects assets under management to reach $23.21 trillion by 2026. “The dollar amount is not indicative of what's going on in the private market. But the returns are showing. It may not be as big as Nvidia, which has grown 200%, but it's still growing,” he added. However, unlike public markets, private market investing is generally considered riskier and more volatile, with limited regulation and less data available for reference. Alternative investments are also an asset class that only institutions, the super-rich and accredited investors can invest in. Private credit or private debt. However, Delgado-Morella said that ordinary investors can gain access to alternative investments in some ways. He recommends investors adopt a 60/40 or 70/30 portfolio but gain exposure to private markets. “Having a 70/30 portfolio that includes public and private market stocks and credit is the greatest way to increase diversification and improve returns,” he said. Delgado-Morella recommends investors to do the following two things: There are three ways to get in touch with the private equity market: 1. Listed companies related to the private equity market. He suggested that investors consider listed companies in the “private equity market management business”. These include companies such as KKR and Blackstone, which invest in a range of alternatives including real estate, credit and capital markets. “As a retail investor, the first way I invest in private markets is to focus on the private market investment management companies themselves, which are listed companies,” he said. “This allows people to better understand the business and its performance based on public disclosures.” 2. Listed Private Market Funds Another way to enter the alternative investment world is through the private market funds offered by some countries. These include U.K.-based venture capital trusts such as the London Stock Exchange-listed Oxford Tech 2 Venture Capital Trust, which has a market size of $696 million, according to PitchBook data. Meanwhile, in Singapore, Temasek-backed Azalea Asset Management recently launched Astrea 8 private equity-backed bonds, available for purchase by retail investors. Investing in such entities also allows investors to diversify their assets and expose them to different types of performance, leadership styles and markets, Delgado-Morella said.