Bob Iger, CEO, Disney Apple Programs
Source: Apple
walt disney company Always at the forefront of new storytelling techniques.On Monday, it announced the apple Bringing its streaming service Disney+ to the tech giant’s new augmented reality headset.
The headset, called Vision Pro, will allow users to interact with digital content in mixed reality. Retail price is $3,499.
Disney CEO Bob Iger said the new technology will enhance the Disney+ viewing experience, noting that users will be able to access the streaming service when the headset launches early next year.
“We’re always looking for new ways to entertain, inform and inspire our fans, combining extraordinary creativity with breakthrough technology to create truly extraordinary experiences,” Iger said during Apple’s WWDC 2023 keynote on Monday. . “We believe Apple Vision Pro is a revolutionary platform that can make our vision a reality.”
Demos from Disney’s partnership with Apple include 3D visuals of a basketball court, showing how users can immerse themselves in a sports game at home, and immersive National Geographic content that puts viewers in the middle of the ocean.
“This will allow us to create deeply personal experiences and bring our fans closer to the characters they love,” Iger said. “This platform will allow us to bring Disney to our fans like never before.”
The sizzle reel also shows Mickey Mouse springing to life in the living room, Disney theme park firework displays erupting in the kitchen, and fans watching Star Wars content on the surface of the planet.
“We’re proud to once again partner with the world’s greatest storytelling company, partnering with the world’s most innovative technology company to bring you real-life magic,” Iger said.